Rolling
up their sleeves, mixing cement, carrying water …
Global executives help build tsunami homes
Dozens of high profile corporate executives from across the world
have been pitching in as volunteers to build houses for tsunami
victims in Sri Lanka, in a unique corporate social responsibility
(CSR) programme launched last year by Habitat for Humanity, Sri
Lanka.
The
programme, undertaken with the support of Habitat’s UK office
and UK-based Charity Challenge, has seen CEO’s, directors
and executives at different levels of management roll up their sleeves
and sweat it out at worksites in the south building houses, guided
by experienced local team leaders.
A spokesperson
from Sri Lanka’s Habitat office said the 7-day work trips
are entirely funded by global companies ranging from Citibank –
which brought in staff from UK, the US and India -, investment banker
Merrill Lynch, garments buyer GAP, Bank of Halifax, Scotland to
international news agency Reuters, and many other firms. Volunteers
have said the experience of seeing poverty first hand while living
in a needy community and directly improving people’s lives
is so powerful, that they volunteer again and again and spread the
word to others.
“They
come and live and work on the site and get an experience of a lifetime,”
she said. The teams of each around 12 to 15 members arrive on a
Sunday, start work at 6 am at the site on Monday; return to Colombo
on Friday/Saturday for assessment/evaluation; fly out on Sunday;
and return to their overseas workstations on Monday.
Two
weeks ago volunteers from the Bank of Halifax told Habitat officials
that “it was a rewarding experience for them.” Last
week the first phase of the programme ended with the next set of
volunteers due to arrive in March in the second phase.
The
Habitat spokesperson said while CSR is a buzzword in Sri Lanka,
this experience of working on sites and providing unskilled labour
was useful for staff from local firms to follow as a more hands-on
experience of CSR and team/community building.
Habitat,
an international NGO involved in building homes for the poor which
has now expanded to housing for tsunami victims, said this volunteer
programme cuts the cost of building houses and also demonstrates
love for the community through these actions. “These simple,
decent homes are perfect for volunteers because house construction
requires a great deal of unskilled labour such as excavation, foundation
work,” the spokesperson added. Most of the work is done in
the Galle district.
The
average tsunami recovery house being built by Habitat in Galle requires
47.25 days or 378 man-hours of unskilled labour to complete. A 12-member
team working 32 hours a week can provide all the unskilled labour
to complete an entire house. Short-term volunteers who haul water
and mix cement reduce fatigue on the local paid labour, Habitat
said. Charity Challenge, UK’s leading charity expedition organizer,
organized the teams — one per week for six months. Volunteers
come from consumer, financial and media giants with offices in the
UK and their branch offices in other countries.
“Corporate
partners have always been drawn to the team-building experience
and employee enrichment that working on a Habitat site provides,”
Ian Walkden, executive director of Habitat, UK was quoted as saying
in a statement.
He
said one programme ended with a “CEO build.” Chief executives
and their spouses (and two daughters of one exec)—19 volunteers
in all—spent a week building with two families in Balapitiya.
In addition to dedicating one home on their final day on site, the
team members gave a staggering US$53,000 donation of funds they
raised. Habitat plans to build training centres and some 1,600 houses
to shelter roughly 8,000 Sri Lankans who lost their homes in the
tsunami.
Another
Habitat official said most (global) companies now actively encourage
employees to volunteer. “It’s the right thing to do,
and it’s ultimately good for business: companies thrive if
communities in which they do business thrive, and employees return
from volunteering refreshed and thinking creatively,” he added.
Teams in addition to paying their way, often donate much-needed
resources, such as hand tools and office equipment, to the affiliates.
(Feizal)
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