Financial Times

Reebok India, Brandix partner Rotary Colombo East in CSR project
Brandix, in keeping with its outreach initiative ’Water is Life’ to provide safe drinking water for those most in need, together with Reebok India, was the main sponsor of ‘Fashion Statement 06’ organized by the Rotary Club of Colombo East and held yesterday (February 11). The proceeds are being directed to a project related to providing safe drinking water to a needy community in Sri Lanka.

At Brandix, Sri Lanka’s largest single exporter, this central corporate theme directs overall community reach activities so as to derive maximum benefit to the communities they operate within. Most recently Brandix commissioned a desalination plant at a cost of Rs 4 million for the people of Rajapakshapura numbering over 450 families, who had never had access to free, pure drinking water in the entire history of the village. Reebok India is partnering Brandix in supporting Rotary Club in this initiative. Subhinder Singh Prem, Managing Director, Reebok India Company in a statement said, “Reebok believes in celebrating individuality & authenticity in sports & life.

Through this contribution to Rotary Colombo East, Reebok gets together with an organization which has been relentlessly working for the benefit of Sri Lankan people and helping them by creating moments of celebrations in life.”
Fashion Statement ‘06, was a star-studded fashion show held at the Water’s Edge, with participation from leading Indian and Sri Lankan fashion designers and models. For the first time Femina Miss India for Miss World Amritha Thapa, Femina Miss India for Miss Universe Sindhura Gadde, Femina Miss India for Miss Earth Niharika Singh and Miss Sri Lanka for Miss Universe Rozanne Diasz, were be on the ramp together.

The event showcased a unique collection by leading Indian designers Satya Paul, Wendel Rodricks, Anna Singh, Falguni and Shane Peacock, Neeta Lulla, Anjali Kapoor, Deepika Gehani and local designer Lou Ching Wong, as well as the award winning designs of Dress Designer of the Year Madri Jayasekera and runner up Nishika Samaratunga. Brandix Design and Reebok will also be featured.

Back to Business