Where are we now, where are we heading and what is
the remedy?
Curse of corruption and reward of honesty
By Sarath A. Nonis, Professor
of Marketing, Arkansas State University, US
If my memory is correct, according to World Bank
data, the two countries – the Democratic Republic of Congo
(DRC), formerly Zaire, and Singapore – were at the same level
in terms of economic activities in the 1950’s. Half a century
later, Singapore as a country, 3,500 times smaller than the Congo
and 100 times smaller than Sri Lanka, is a modern day economic marvel
with Gross National Income per capita (GNI/p) of $24,200. However,
GNI/p in Congo. is only $120. Over 1.9 million children suffer from
acute malnutrition and life expectancy is among the lowest in the
world with 49 years. If Congo could simply mine the diamonds under
their very feet (has one of the purest and most expensive diamonds
in the world), it can be among the richest countries on this planet
(the country is endowed with abundant valuable resources such as
cobalt, copper, petroleum, as well as gold and silver).
How unfair is life for those innocent people born
in a country with so much natural wealth but having to die of starvation,
disease, and lack of opportunity? The fact is they pay the ultimate
price for corruption, terrorism, ethnic conflict - and a selected
few who wield the power and the influence to make things right,
but choose not to. As in all cases, the innocent and the most vulnerable
suffer. How can this happen to a country in the 21st century while
the entire world stands and watches? What lessons can a small country
like Sri Lanka learn from this situation?
Where are we?
Gross National Income per capita (GNI/p) is the most widely used
indicator to measure the wealth of people in a country. Based on
selected economic data available from the World Bank and other sources
as well as the Transparency International (provides the Corruption
Perception Index or CPI, an indicator of how corrupt a country is),
I have investigated the relationship these variables have with GNI/p
for all countries where data is available.
The results for the last three years consistently
showed CPI to have the strongest relationship with GNI/p, or how
rich people are in a country. For your review, relationships GNI/p
have with other selected economic variables are provided below:
‘+’ sign shows a direct relationship
and ‘-’ shows an inverse relationship. A number or a
coefficient close to one (1) demonstrates a very strong relationship
while a number or a coefficient close to zero (0) demonstrates no
relationship. Based on this explanation, GNI/p has the strongest
relationship with CPI that is close to being perfect. When GNI/p
is high, so is CPI (high CPI demonstrate a clean country). Also,
GNI/p has a strong positive relationship with economic freedom (GNI/p
will be high when economic freedom is high). GNI/p has a strong
negative relationship with indebtedness meaning GNI/p is high in
countries that have minimum or no debt. GNI/p had no relationship
with population size.
Do these results suggest the percentage of rich
people in a country to determine how corrupt the country is, or
how corrupt a country is to determine the percentage of rich people
in that country? While I do not have a simple ‘yes’
or ‘no’ answer to this question, I believe it is both.
I believe economic prosperity lowers corruption and corruption lowers
chances of economic prosperity. From a practical point of view,
it does not matter if we know what causes the other to happen. The
fact is that GNI/p has the strongest relationship with CPI.
Where are we going?
From what I know of corruption, it doesn’t
happen overnight. It is a cancer that spreads and if not arrested
early, will finally kill the patient. How does this relate to our
society? If you talk to any Sri Lankan over 65, you will receive
an unanimous response that our society is corrupt now than ever
before and they cite the abuse of public office for private gain.
If you talk to someone below 55, you will receive a similar answer.
Obviously, Sri Lankans’ perceive their society
to be more corrupt than ever before. How about factual evidence?
In 2002, the CPI score for Sri Lanka was 3.7 but in 2005 it dropped
to 3.2. Both public perception and factual data indicate that the
country is in a steady decline. If the trend continues the situation
can deteriorate further making it worse for us and future generations.
Secondly, with corruption, once a wrong is accepted as right, it
is a recipe for disaster. That is, when people in a society justify
that corruption is a way of life and nothing is done about it, they
cheat themselves by lying to themselves.
It is the dishonesty, living the double or at
times multiple lives that kills the character of a person and ultimately
his or her soul. In Sri Lanka, we live in a society where getting
the job done is valued and rewarded more than how the job is done.
Once a corrupt system is in place and a majority of people operate
within that system, individuals have no incentive to try to change
it or to refrain from taking part in it, even if everybody would
be better off if corruption were to be eliminated.
How many times have you cheated yourself (i.e.,
taken or given a bribe for doing or asking for a favour, or took
no action when you witnessed corruption taking place, or advised
someone else to behave dishonestly to get a job done) thinking that
you have done the right thing while lying to yourself after doing
the wrong? Maybe you have done it too many times now that your conscience
doesn’t bother you any more (Justifying what is wrong as being
right is called the “neutralising attitude.” Studies
have shown this attitude to have the strongest relationship with
cheating behaviour).
Remedy
If corruption has the strongest relationship to
how rich people are in a society, working towards a clean society
should be the goal of all patriots. Mere rhetoric will not help.
It requires changing attitudes and behaviour of people and any successful
plan should include all 20 million Sri Lankans and nothing less.
It is a huge task but is a noble one that will reward you in your
next life even if it doesn’t in this. Are you up to the challenge?
Here are some suggestions that I believe may succeed.
* Accept responsibility. Admit that we
all have a problem
We are all contributors to this problem in one
way or another. If we are to curb this problem, every citizen has
to play his or her part. Spend sometime thinking about how you can
and will play your part and then apply yourself to it. If you are
religious or spiritual minded, abiding by those basic principles
as they relate to truth, honesty, justice, and fairness will guide
your conscience.
Highlight where corruption is prevalent
and focus on these institutes first
Some industries and institutes may be more corrupt
than others. We need to first do some research (how about sending
a “mystery shopper” to check this out quickly, firsthand).
Focus on the industries and the institutes that are most corrupt
and start taking action immediately. Corruption always happens in
the dark and once exposed, bystanders usually change their behavior
positively. It is ironic that Transparency International has categorised
our judiciary, followed by law enforcement to be the two most corrupt
public institutes. This is something for people in authority and
power to seriously think about.
Corrupt individuals should be held accountable
and their unacceptable behaviour meet with fitting penalties.
Studies have shown perceived probability of getting
caught and perceived costs are key deterrents of deviant behavior.
In an environment where individuals perceive little chance of being
caught and even if caught where penalties (i.e. shame, loss of job,
time in jail, paying damages etc.) are minimal (i.e. getting away
through political influence and power), corruption will be rampant.
On the other hand, if the perception of a corrupt
individual getting caught is high and the penalty for such behavior
is extreme, corruption will recede. Notice, it is perception that
matters and this may not be reality.
Therefore, given the impression that corruption
is being watched and the creation of a system where mis-behaviour
is reported with evidence (by using cell or video cameras, tape
recorders, or by simply keeping a diary) is encouraged and rewarded.
Furthermore, the penalty should match the crime
and no one should be allowed to escape punishment, primarily high
profile individuals. Creation of a system where corruption is not
tolerated takes a long time and need commitment from all individuals.
Start a countrywide promotional campaign
Learn from successful advertising campaigns such
anti-smoking, HIV, mothers against drunk driving. Consider dedicating
a week each year in building awareness and the importance of a clean
society. This is a worthy cause. This will draw sufficient attention
to the issue. We have the marketing experts at the PIM, CIM and
SLIM in Sri Lanka who are capable of handling this task effectively.
All they need is an invitation from a person in authority such as
the Head of State, the President.
Recognise exceptional behaviour
Recognise and reward clean organisations and individuals.
We recognise companies for most exports, meeting certain quality
standards, return on investments and acknowledge and recognise individuals
based on performance and service. Why not recognise exemplary organisations
that are clean and closely follow ethical and moral principles?
We could even start ranking key organisations annually based on
how corrupt they are.
Every company would wish to avoid being on this
list as it will bear a negative influence in their commercial interests.
Also, the media is often quick to snoop on the
negatives about companies and people, but how about affording equal
time to all those unsung heroes and companies who do exemplary work
day in and day out without any appreciation? Let’s recognise
these individuals. For example, how about publishing articles on
very ordinary people rather than high profile individuals who hog
the limelight regularly?
Sell the idea to individuals who are top of the
organisational hierarchy
Every head of an institute or an organisation (places of worship,
schools and institutes of higher education, hospitals, law enforcement,
justice department, internal revenue, political parties, for profit
business organisations etc.), should be in a position to create
and develop an environment within the organisation where corruption
is not tolerated and good behavior is rewarded. It is the heads
of organisations who set the standards on how organisations are
run for others to follow. All these individuals should be totally
committed to this important cause and mandatory training will be
critical.
The academic society in Sri Lanka who are knowledgeable
about these issues can first develop training programs for top officials
in organisations who want to focus on developing awareness, setting
boundaries and guidelines, rewarding good behaviour while holding
perpetrators accountable and reviewing the progress and making changes
as and when necessary. This can be followed by other mandatory training
programs available for all employees.
As a start, if your organisation doesn’t
have a “code of conduct,” develop one and get every
member, if possible, to sign it on a voluntary basis. Then give
prominence to the document while holding these employees accountable
and allocate a budget to promote this worthy cause.
Don’t wait for the silverbullet or
for the best plan.
It is no secret that Sri Lankans are great at
talking but weak in execution. An average plan that is well executed
is better than a great plan that is not executed. Go with a reasonable
plan of action. Since the goal is very clear, changes can be made
as you go.
In summary, the aim is not to sweep the problem
under the carpet but to attack it head on. Have a plan that can
develop an environment in Sri Lanka such as one that exists in Singapore
where the laws are enforced without exception, justice always prevails,
hard-work is rewarded, and its citizens are treated fairly. Developing
such an environment will take time but we have to start some day
and why not today?
Our citizens deserve nothing but the best that
we can offer. They should not have to leave the country or this
world to have a better life!
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