Financial Times

Madura Garments has perpetual rights for the manufacture & sale of international brands like Louis Philippe, Van Heusen, Allen Solly, Allen Solly Women's Wear, Peter England, Peter England – Elements, Byford, & SF Jeans.
The credibility of Madura Garments is enabled by the state-of-art design studio with an international team headed by the well known European designer David Platon; and the investments in R&D to retain technological leadership; & investments in the talent under the experienced leadership of Hemachandra Zaveri.

Madura Garments, part of the Aditya Vikram Birla Group – a $6.5 billion conglomerate having operations in 20 countries – has its presence across the value chain in apparel industry. It has operations right from wood pulp, fiber, yarn, fabric to apparels.

Madura Garments has perpetual rights for the manufacture and sale of international brands like Louis Philippe, Van Heusen, Allen Solly, Allen Solly Women's Wear, Peter England – Elements, Byford and SF Jeans.

The credibility of Madura Garments is enabled by the state-of-art design studio with an international team headed by the well known European designer David Platon; and the investments in R&D to retain technological leadership; and investments in the talent under the experienced leadership of Hemachandra Zaveri.

Madura Garment’s strategy is to consolidate & build its brands into mega brands, through various product categories, collections and retail expansion in India and over seas. The company has already established its brands at chain stores in the Gulf region viz., in Lulu Centre & K. M. Trading in Dubai. It also has exclusive retail stores – “Planet Fashion” at Karama Centre, Dubai & Yateem Centre, Bahrain.

The company in line with its strategy to expand its channels and increase its brands footprint in the region approached MTI Consulting for assisting it in doing so.

MTI Consulting started with identifying potential markets with in the MESA region including Bahrain, Dubai, Saudi Arabia, Qatar, Iran, Kuwait, Syria, Egypt, among others where you could find the target consumers for the brands of Madura Garments.

The next step was mapping these markets for potential brand placements and tie-ups for retailing in the Gulf region.

These potentials identified were met personally by our regional consultants who presented the credentials of Madura Garments to all the identified prospects to check their initial interest in the concept.

Once the initial interest was identified, MTI started detailed discussions with the potential parties in identifying the right fit option from Madura Garments between an Exclusive Brand Outlet (for brands like Louis Philippe and Van Heusen) and Plant Fashion (multi brand outlet) based on the potential of the locations, the footfall catchment-area for the potential store, the target consumers, potential competition, and the product mix options.

Along with this MTI also did basic background check on the interested parties and the fit based on the requirements of Madura Garments.

Based on these detailed discussion, MTI Consulting did its rating of the best fit of the interested parties and Madura Garment’s requirements to come out with a prioritisation list for each party in a market.