Financial Times

Eureka creates web solution for ACL Cables

Eureka Technology Partners (ETP) recently designed a world-class web solution for ACL Cables. Created by ETP’s Interactive Media (IM) Solutions unit, the website – www.acl.lk – incorporates the latest in technology, versatility, simplicity and scalability.

Tailor-made for ACL, it presents corporate information for clients and investors in a clear, user-friendly and compelling manner. It is designed to be future-proof, with the ability to grow and evolve with the company, ETP said.

Speaking about the project, ETP’s Head of Marketing, Sanjay Mendis said, “the challenge was to convince the business user that ACL is a leading player in the Asian region.” ETP has carefully crafted a distinctive and professional web presence for one of Sri Lanka’s blue chip companies.

Overall, the ACL solution has been developed in strict accordance with the best practices of the interactive marketing discipline.

It utilizes precise targeting, promotion, creativity, monitoring and tuning, enabling the key messages to be clearly and effectively delivered across to the user, while creating a unique impression about the ACL Cables brand.

Managing Director of ACL Cables Suren Madanayake said the newly revamped website is a critical tool in the effort to firmly establish the company’s new branding. He said, “the website has achieved this objective and more – it is especially remarkable in its simplicity and ease of access [flow] at all levels.”

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