Royal Ceramics on firm footing
Royal Ceramics Group has reported post-tax profit
of Rs.467 million for 2005-06, up sharply by 90% over the previous
year partly due to revenue of Rs.153 million from the sale of a
block of land the company had invested in several years ago at Rajagiriya.
“This sale once again provides evidence
of the effectiveness of your Board’s far-sighted investments,
since the land has multiplied several times in value from its original
purchase price,” Group chairman A. M.Weerasinghe said in his
review.
The strategy saw the company returning the largest
after-tax profit in its history. “However even if this additional
revenue was discounted, the group has achieved a record profit of
Rs.375 million before tax,” he said.
The company has decided to upgrade machinery at
its new subsidiary company Rocell Bathware Ltd to produce a wide
range of products of the highest quality. This upgrade increased
the investment to Rs.850 million from the earlier estimated Rs.550
million. The factory will be located in Panagoda and preliminary
work has already begun to prepare the land for construction.
Royal Ceramics is also expecting to commission
several more showrooms in the coming year which would increase the
network to approximately 40.
During the year under review Royal Ceramics purchased
another 16% stake in the Fortress Resorts Ltd to increase the holding
to 24%, and a 20% shareholding of Lanka Ceramics Ltd at an investment
of Rs.148 million and Rs.219 million, respectively.
Plans are underway to considerably increase production
capacity of the Eheliyagoda plant from its present 4,000 square
metres to up to 10,000 square metres.
J. K.Menon, the Chief Executive Officer, in his
review said the industry continues to face the longstanding issue
of obtaining ball clay of high quality which is essential in maintaining
the excellent standard of our products.
“We continue to urge the government to liberalise
its policy with respect to mining of ball clay in disused paddy
lands, which is at presently restricted.
We reiterate that this would not in any way harm
the production of paddy since mining would only be carried out in
fields which have been lying dormant for several years. In fact,
this would serve to introduce quality standards in the supply of
ball clay, an area that is lacking at present since suppliers are
obliged to mine from less than ideal sources,” he said.
The CEO said the issue of increasing cost of energy
continues to dog the industry. “However, there appears to
be little hope that a solution would be found in the near future
which would significantly reduce this. In the absence of any natural
gas sources in the country, we hope to depend on refinery products
which will be relatively expensive as long as oil prices stay high,”
he added.
The company was to continue with its policy of
not competing with imported products of lower quality, mainly from
China, Indonesia etc, which do not pose a threat since Royal Ceramics
range is being positioned towards a higher-end target market.
The company’s manufacturing plant at Horana
is on the verge of an explosive increase in its capacity, with the
planned commissioning in the first quarter of this year, of a new
production line that will more than double its production to 8,000
square metres per day from its earlier 3,600 square metres.
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