Financial Times

Clogard only toothpaste to get SLS Mark

Clogard, Hemas Marketing’s flagship brand of toothpaste, was recently awarded the SLS mark (Sri Lanka Standards Certification) making it the first and only brand of toothpaste in Sri Lanka to receive this stamp of approval.

Launched in 1992, Clogard is a fully Sri Lankan brand which provides its consumers with the goodness of time-tested clove oil and scientifically proven fluoride. Clogard commands 33% volume share of the Sri Lankan toothpaste market.

The company said that since its inception, Clogard has played a major role in educating the masses about the importance of proper oral hygiene. In this regard, the brand conducts dental awareness programmes in schools and clinics, island wide. It has also organised dental camps with mobile clinics which have extensively travelled across the towns and villages of Sri Lanka, attending to the dental needs of the masses.

As a brand, Clogard continuously engages in product development, and research and development activities with the Faculty of Dental Sciences of the University of Peradeniya, to provide better dental care solutions. It also partners with the Sri Lanka Dental Association (SLDA) and other Dental Faculties, supporting them through sponsorships and close relationships, in the interest of further developing dental hygiene in Sri Lanka.

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