Financial Times

Mobitel to double value post-paid market

DOUBLE M not only offers customers a choice, but also a path to freedom away from irrelevant service charges

Sri Lanka Telecom Mobitel – the National GSM Mobile Service Provider – last week offered a range of DOUBLE M post-paid packages, an innovative offering to hopefully meet the growing needs of the evolving Post-paid package user.

“By launching this groundbreaking package to the people, Sri Lanka’s National GSM Mobile Service Provider has again identified an existing service gap and provided an offering which is both customer-centric and revolutionary in its concept as it breaks down barriers for customers in this segment.

DOUBLE M not only offers customers a choice, but also a path to freedom away from irrelevant service charges,” the company said.

Mobitel Chief Executive Officer, Suren J. Amarasekera, said, “We are excited about it, DOUBLE M is a breakthrough product innovation for the category and it offers real value to our subscribers.

“The post-paid market is going to completely change with this innovative product offering, just like it did in the pre-paid sector with the introduction of SMART 5.7”

There are more benefits to using DOUBLE M. Subscribers will also benefit from absolutely free incoming and no daily rentals. Meanwhile, all subscribers will also be entitled to FREE Caller Line Identification (CLI), Missed Call Alert services, and detailed billing (outgoing) services as well.

In instances where the usage of a subscriber exceeds his/her monthly entitlement, the additional usage will be charged at Rs. 5 per call (outgoing), Rs. 2 per SMS and Rs. 5 per MMS. However, Incoming to any network will remain absolutely free.

“DOUBLE M follows the successful launch of Smart 5 from Sri Lanka Telecom Mobitel which was an innovative offering to the pre-paid market. SMART 5 broke down the barriers to mobile telephony for a vast cross section of Sri Lankans from every corner of the island and recorded resounding success exceeding all company expectations,” the statement added.

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