The National
Chamber of Handicrafts of Sri Lanka organized a trade fair
and exhibition to provide exposure and boost sales of cottage
industries for the third time in Kandy during the August 5-10
at the Queen’s Hotel to coincide with the Kandy Perehera
but sales were poor.
The chamber’s Chief Executive Officer A C Nawagamuwa
said the event was organized especially for the benefit of
its members. The chamber has approximately 200 members from
around the country - Kandy, Kegalle, Nuwara Eliya, Matale
and even a few from down south.
He said there was a notable drop in sales compared to previous
years and sales over the six days totaled only Rs. 600,000.
Last year’s sales were much more and as a group the
stall holders earned about Rs 150,000 per day but this time
around there were less visitors, especially from foreign countries.
“This may be due to the tension in the country,”
Nawagamuwa said.
The National Chamber of Handicrafts of Sri Lanka is based
in Kandy and affiliated to the Federation of the Chambers
of Commerce and Industry of Sri Lanka. The Chamber of Handicrafts
organizes many events to provide exposure to its members involved
in cottage industries. It participated in trade fairs in January
2006 in Los Angeles, USA and in February 2005 in Frankfurt,
Germany where each member was entitled to send two items of
their best product. In all such events the Chambers charges
its members only 20% of the value of their sales to meet expenses.
There were sixty stalls at the Queens Hotel and the area
seemed congested. Nawagamuwa says, “Our members can
offer lower prices than shops at such events as they have
no overhead expenses to meet. Moreover foreign visitors are
at an advantage to purchase from us as they are not subject
to commissions.
All goods on display are price marked and the prices charged
have been approved by the chambers”.
The Chamber was honoured to have Minister Rohitha Bogollagama
to open the trade fair and they hope to make this an annual
event.
What the stall holders told The Kandy Times:
They were all extremely disappointed with the sales and
the income they earned over the six day period of the trade
fair. It was their collective opinion that the Chamber of
Handicrafts had paid attention to every detail when organizing
the event and they appreciated very much the opportunities
the Chambers offered them. However they felt that the strict
security imposed in Kandy was the reason that very few people
visited the venue of the trade fair.
A batik stall holder lamented that she had earned only Rs
11,000 over six days; she personally manned her stall and
therefore could not carry on her usual work. As a result she
had been unable to complete an order that was pending. Last
year she had earned Rs 50,000 over four days.
Another stall holder who had exquisite hand embroidered
products for sale had earned only Rs 7,000 over the entire
period.
She was convinced that more publicity about the event would
have helped.
“Even handbills distributed in town would have drawn
crowds, people did not walk about much due to security checks
and many did not walk around the Queen’s Hotel.”
A gem and jewellery stall holder said that time spent at
the stall was a complete waste as he had earned only about
Rs 5,000.
He explained that a very small profit margin is kept and
as such that they depended on a high turnover at such events
to make the venture viable.
Another issue raised was that the display area was not sufficient
to display products like table cloths to their fullest advantage;
each stall consisted of one table and some tables were in
corners that were hardly accessible to customers.
Stallholders also said that there wasn’t enough publicity
in the media about the exhibition to draw crowds that were
in Kandy during this time. Most of the visitors to the trade
fair were guests of the Queen’s Hotel. |