Lanka Bell connects 225,000 CDMA lines in record time

Lanka Bell, the first private fixed telecom operator to launch CDMA technology in Sri Lanka, sold its 225,000th CDMA line last week, 21 months ahead of the three-year deadline stipulated by the Telecommunication Regulatory Commission (TRC).

In a company statement, Managing Director Suren Goonewardene said that Lanka Bell which rolled out CDMA technology to Sri Lanka in May last year reached the target in record time, surpassing all expectations of both the TRC and the general public.

Kanchana Ratwatte, Director General of the Telecommunications Regulatory Commission of Sri Lanka, complimenting Lanka Bell on this achievement said the desired objective of the CDMA network was to reach the vast majority of the Sri Lankan masses who did not have connectivity. “In this endeavour Lanka Bell has made significant progress in achieving this milestone of 225,000 CDMA customers.”

Goonewardene said Lanka Bell’s aggressive CDMA advertising campaign extended beyond all boundaries of imagination and creativity, and went on to be a hit with the general public. “The popular ‘Karadara-less Kurukuru-ess commercial has now become a part of Sri Lanka’s colloquial parlance.”