“Premier PR” provides premier PR solutions

Premier PR, the new Public Relations arm of Optimum Q International Advertising and Event Management Company was launched recently with the aim of providing premier PR solutions to corporate customers.

Deepika Gunasekera

Premier PR’s Public Relations solutions will be developed to precisely match the requirements of customers’ Integrated Marketing Campaigns. Out of all marketing tools, Public Relations is considered the most credible source for the target market as the message comes from an independent source. Premier PR will be headed by Deepika Gunasekera, an experienced marketer. She holds a degree in Mass Communication, French and Philosophy from the University of Kelaniya. She has worked for several leading multinational companies in the country for almost over a decade gathering experience in Brand Management, Advertising and Public Relations.

“PR is the secret weapon of integrated marketing communications. It plays a vital role in creating marketing synergy which will have a significant impact on the target market. More and more corporate clients are turning to Public Relations as they have understood the real value of it,” she said.

“Public Relations gives that extra edge to any marketing campaign. Premier PR intends to focus on fresh ideas. To be precise and to be different in any undertaking that we pursue is our aim,” Gunasekera added.Event Management has been the core product of Optimum Q. However it has a proven track record of managing fully Integrated Marketing Communication Campaigns. Dilmah, Procter and Gamble, Kodak, IBM, GlaxoSmithKline, Hemas, Keells, Elephant House, Peoples ank, Singapore Educational Services are some of the reputed clients who had sought the services of OptimumQ, the company said in a statement.