Janashakthi Insurance clinches record number of gold at SLIM awards

Janashakthi Insurance clinched the highest number of awards by any service organisation at the recent SLIM Brand Excellence Awards 2006 in addition to winning the gold for number one service brand of the year.

Picture shows -- Head of Sales and Marketing at Janashakthi, Ravi Liyanage (second from right) receives the award from Vice President SLIM Sarath Fernando. Also in the picture are (L to R) Assistant Brand Manager Mario Offen, Head of Marketing Tilan Wijeyesekere and Brand Manager Gamika de Silva.

It also secured for Janashakthi Full Option - Best Innovative Service Brand of the Year, and for Janashakthi Corporate - Best Local Service Providing Brand of the Year.

Head of Sales and Marketing at Janashakthi, Ravi Liyanage, who was also adjudged the Service Brand Champion of the Year, said, “Constant deliberations of consumer insights, a highly professional brand management team and above all, the passion for achievement and the courage to challenge the leading brands, is our winning success formula”. Janashakthi Full Option, which was crowned the ‘Best Innovative Service Brand of the Year’, attributes its success to constant product innovations. The most recent example was the launch last week of 'Janashakthi Full Option Safety Net’ one of the most technologically advanced innovations to track and immobilise stolen vehicles. Originally developed by the U.S. Department of Defence, the Global Positioning System (GPS) allows one to locate a person or object fitted with a GPS system anywhere in the world. This system has now been adapted for vehicle tracking. By keeping a tab on the movement of the vehicle, the device maintains a movement report with a tracking schedule, which is useful for operational management of any vehicle fleet. Janashakthi Full Option’s individual and corporate customers can get this tracking device installed free of charge or at a discounted rate depending on the value of the policy premium, which can track and immobilise vehicles in Sri Lanka.

Brand Excellence was conducted for the fifth year and covers brand strategy, goals, objectives - long and short term, product mix, marketing mix, execution and financial analyst, as well as efficiency in marketing and brand management.

Janashakthi Insurance said in a statement it is the third largest general insurer in Sri Lanka by a wide margin and is far ahead of some of the other established private insurers who are in operation for nearly 20 years.