Amex completes brand assignment

North African and Middle East Operations of American Express completed a seven country assignment focusing on the Amex brand and service quality. The assignment covered Lebanon, Egypt, Jordan, Kuwait, Qatar, UAE and Bahrain and was managed by the MTI Middle East Operation.

Regional Marketing Director, Premal Patel commended the MTI Consulting team led by Hina Sarwat and comprised consultants and associates from Lebanon, Egypt, Jordan and Dubai.

This is the sixth assignment undertaken by MTI Consulting for American Express in the last four years.

MTI Consulting has a strong financial services practice in the Middle East Region, having undertaken assignments for leading banks, financial service providers and insurers like Amex, Standard Chartered, Citibank, BBK, NBB, Bahrain Saudi Bank, ARIG, Bahrain Kuwait, and Solidarity.