Charith and Megan leave for Adfest
Two young creative stars of Minds FCB emerged victorious at the Annual Young Lotus Competition held on February 12 and 13.
The annual event is organized by the 4 A’s and is aimed at picking the cream of Sri Lanka’s young creative talent. The winning team will participate in the Young Lotus Workshop at the Asia Pacific Advertising Festival held in Pattaya, Thailand annually.
Charith de Silva and Megan Dhakshini Shatrughan won the judges appreciation, by presenting an innovative and creatively exceptional execution of the brief, edging out teams from 11 other leading Advertising Agencies to take their place at the coveted workshop
It was stressful working against such tight deadlines, but in the end simplicity and clarity of thought managed to prevail.
This gave us the creative angle we wanted,” De Silva said after the competition.
The Young Lotus Workshop will be facilitated by a select group of international trainers, collectively called the Young Lotus Workshop Committee. It will take place over two and a half days in Pattaya, prior to AdFest itself. A major benefit is that the work will be judged by the Young Lotus Workshop Committee. Winners will be announced at some point during AdFest and presented with an award on stage.
“As an agency we are overjoyed,” said Rohan Rajaratnam CEO / MD of Minds FCB. “We have always fostered the philosophy of nurturing and developing our talent and have always placed a very high emphasis on our young team members.”