Triad launches “CAN” Awards

Triad Advertising is launching the first ever internal ad awards named the ‘CAN” in a bid to recognize and encourage the agency’s creative talent.

The company said the initiative in the pipeline for several months will culminate on June 29 with an awards ceremony that will reward work which demonstrates not only exceptional creativity but also dedication to craft.

The “CAN” Awards, the agency hopes will enhance the enthusiasm amongst the agency’s team to strive for greater excellence and be a catalyst in creating a “Can do” attitude across every function.

“The idea for the awards, really, arose from our own need to be constantly at the cutting edge. We understood that apart from participating at industry level, we needed to create a forum where each and every member of the Triad team had the opportunity to be recognized for and encouraged to produce exceptional work,” noted Varuni Amunugama Fernando, Jt. Managing Director of Triad Advertising. Dilith Jayaweera, Jt. Managing Director added that, “We believe that Sri Lanka can take its creativity to the global stage, and small steps like the CAN awards will, no doubt, help us get there.”