ISSN: 1391 - 0531
Sunday, June 24, 2007
Vol. 42 - No 04

Accessorize yourself Backstage!

Giving customers yet another addition to the range of products and services it supplies, Sri Lanka’s first and only department store launched a fresh and innovative concept last week. “Backstage”, ODEL’s latest brand was unveiled at the store, with its theme revolving around the atmosphere of drama and theatre inherent in a backstage dressing room experience.

The aura of this latest retail space is enhanced by the bright pink trimmings, glamorous posters, mirrors and dazzling accessories, with Backstage allowing the customer to enjoy a flamboyant and comfortable shopping experience.

The shoppers can sit on lip-shaped chairs at their very own dressing tables, as they try out the accessories of their choice. The vast range runs from colourful and creatively designed earrings, to chains, bracelets, rings, bags, hair accessories and much more.

Backstage brings together some of the trendiest of accessories, as well as belts, bags, makeup, manicure/ pedicure sets and much more. The customer can walk in, and literally walk out a star. With a range of the most current and trendy accessories on display, this latest concept comes primarily to ODEL, and will later be seen at other locations in Colombo as well.

“There aren’t many places that are able to offer customers such an immense variety of trendy accessories at very affordable prices,” says Otara Gunawardena, Chief Executive for ODEL.

She went on to add that the brand would be available at ODEL, and also in other shopping malls in Colombo, as well as be taken to international locations eventually. “We also have a kids’ range, and we have been pretty price conscious with all of the accessories available,” she said.

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Copyright 2007 Wijeya Newspapers Ltd.Colombo. Sri Lanka.