ISSN: 1391 - 0531
Sunday, July 22, 2007
Vol. 42 - No 08
Financial Times  

Over 25,000 enrol for Arpico Privilege loyalty card

The Privilege Loyalty Card launched recently by Arpico Supercentres and superstores has proved to be extremely popular with over 25,000 enrolments in just under three months, the company said.

The loyalty card enables shoppers to earn loyalty points on all their purchases at Arpico outlets and then redeem them on the basis of each Loyalty Point equating to the same value in Rupees.

“The response greatly exceeded our expectations even resulting in capacity issues in processing the applications at the pace they started coming in,” said Anil Senewiratne, Customer Relationship Manager at Richard Pieris.

The Arpico Privilege loyalty scheme offers its members a unique shopping experience with special gifts, discounts, prizes, surprises, exciting in-store deals, free shopping and even customized offerings.

 

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Copyright 2007 Wijeya Newspapers Ltd.Colombo. Sri Lanka.