Leo Burnett recognised for UNICEF campaign

The LeoIntel winning pitch focused its attention on taking a very strong stance against Child Sex Tourism, while simultaneously building awareness on the morality and consequences of this prevalent issue.

Leo Burnett Solutions Inc. (LBSI), the local office of the international advertising agency network Leo Burnett Worldwide, was recently awarded a prestigious LeoIntel Award in the Brand category.

This prestigious award was received for an exceptional strategy created by the team comprising Murtaza A. Tajbhoy, Ifaz Bin Jameel, Nicola Bolling, Ranjana Amaradeva, Ramesh de Silva, Percy Gilder, Eraj Wirasinha and Nisadevi Karunanayake for their pitch presentation on “Combating Child Sex Tourism in Sri Lanka" for UNICEF, the agency said.

The LeoIntel winning pitch focused its attention on taking a very strong stance against Child Sex Tourism, while simultaneously building awareness on the morality and consequences of this prevalent issue.

Employing the slogan “We are watching you,” this campaign focuses on getting the community involved to be vigilant for suspicious activities in their neighborhood, and report any questionable occurrences. Also, the campaign focuses on educating the general public on the implications of child sex tourism through a series of workshops, exhibitions and plays targeting members of a community at villages and other similar locations.

Commenting on the Leo Intel Award, LBSI’s Managing Director Ranil de Silva, said, “Our thinking especially our ability of understanding a problem before prescribing a communications solution is recognized by this award.”