Unmasking in style!

Phoenix Ogilvy flaunted their “OtherSide” at Barefoot from August 24 to 26. OtherSide is Phoenix Ogilvy’s creative festival, held every other year, giving an opportunity for the agency staff to unmask their “hidden face”. From paintings to sketches, installations to sculpture, photography to handwork and music to dance, the agency staff unmasked in style providing an absolute treat for guests.

Friday evening, the opening night, was a fitting prelude to the weekend long exhibition of a myriad of creative talents. The evening saw staff, media personnel and clients enjoying themselves in a relaxed atmosphere.

Since its debut in 2000, the OtherSide has evolved from a reason to ‘let your hair down’ to an expression of ‘ultimate creative freedom, unhindered by creative briefs and project deadlines’. “An advertising man”, as Irvin Weerackody- Chairman of Phoenix Ogilvy, so well puts it “needs creative sustenance from other than his job to keep sane”. A truth many industry peers will undoubtedly agree with. So OtherSide is as much a ‘preservation of sanity’ as it is other things.

Being two faced is not always a bad thing. That was the essence of “OtherSide” and everyone went home in heartfelt agreement!

Pix by J. Weerasekera