Neth captures capital with ‘Selective Casting’

'Neth FM' which introduced 'selective casting' to the South with 'Ruhuneth' has now introduced it to Colombo with 'FM 95'. Neth pioneered introducing 'Selective Casting' which is an advanced usage of radio technology to the FM medium in Sri Lanka. 'Selective casting' enables the broadcasting of different programmes to the different areas from one station. Initially relaying this to the South or Ruhunu now it’s available for the capital, Colombo too.

Through FM 95, Neth listeners in Colombo will be able to know important information like traffic jams, special events, information on market and other items of entertainment."The taste of the listeners in Colombo is different from the listeners of other parts of the country. When it comes to songs they like to listen to songs of the 60s, 70s and 80s. Without any language difference, Sinhala, Tamil and English songs with stereo will be aired to the listeners in Colombo," Nihal Seneviratne Epa, the Chairman of Neth FM said.

However while listening to selective casting, FM 95, Colombo listeners will also be connected to the main channel for important programmes like morning Pirith, News, 'Paththara Malle', the programme on newspaper reports. 'Dewarak Padi' or Double Salary, was introduced by Neth FM to ease the financial burden of its listeners. For this programme anybody would be able to participate by sending a postcard. What they have to do is to note down their monthly expenses including food, clothing, house rental, housing loan, electricity bills and telephone bills in postcard and post to Neth FM.

Every Sunday between 12.30 pm and 2 pm winners will be selected and their monthly expenses would be paid by Neth. Neth FM also broadcasts popular programmes like 'Citizen's Call' or 'Purawesiyage Amathuma' has become a public service where the issues directly affecting the people are being discussed in an investigative manner, 'Meth Neth Pamula' talks about moral issues conducted by Ven. Dr. Dodampahala Sri Rahula Thra, 'Actually Radio Drama', the concept of 'reality radio' and children programmes like 'Kalabala Pancha' which enlightens knowledge, teaches morals and provides entertainment while encouraging children to think in a novel way.