Ceylinco Life policyholders take Singapore by storm

Life insurance brought an unexpected bonanza of a lifetime to 58 policyholders of Ceylinco Life recently when they and their families won an all-expenses-paid holiday in Singapore for four days from Ceylinco.

A comprehensive city tour, a night safari, a visit to Sentosa, gala dining at exotic restaurants, shopping excursions and a special event organised by the Singapore Tourist Board were the highlights of the ‘Singapore Savari.’

In the first leg of the Ceylinco Life Savari programme, another 1600 policyholders were given a fun-filled day of thrills and spills at the Leisure World theme park in Avissawella. Ceylinco Life’s Chief Executive Director R. Renganathan said the Family Sawari programme was the first and only promotional campaign of its kind in the local market designed to increase the penetration of life insurance. “This innovative campaign is part of our initiative to take the message of life insurance to the people of Sri Lanka while sharing our success with our policyholders,” he said.

A significant aspect to the campaign,Renganathan said, was its focus on the family and the importance of the family enjoying good times together. “Ceylinco Life has been able to organise events of this magnitude because of its strength and stability,” he added. Easily the biggest interactive programme to be conceived by a local insurer, the 2007 Family Sawari programme is the third in a series that began in 2005.

Participation in the Ceylinco Life Savari was open to policyholders of the company regardless of the value of their policies. All active policyholders as at 30th June 2007 were considered for the draws for the day-long visit to Leisure World and the trip to Singapore.