Mar-com Awards to be launched by SLIM

Sri Lanka Institute of Marketing (SLIM), the national body which actively engages itself in enhancing the marketing profession and other related fields in the country, has taken steps to launch the Sri Lankan version of the globally acclaimed EFFIE Award shortly. The launch ceremony will be graced by the Chairman of the Asia Pacific EFFIEs Committee, Judd Labarthe.

The EFFIE Awards honour the most significant achievement in the business of marketing communications which is ideas that work. The EFFIEs recognize any and all forms of consumer engagement that contribute to a brand’s success. Any marketing medium is eligible for an EFFIE, as long as results are proven, including Print, TV, Radio, Outdoor, Internet, Guerrilla, Digital, Package Design, Events, Street Teams, PR, Paid or Unpaid Media.

Introduced by the New York American Marketing Association in 1968, the EFFIE Awards have since expanded to 30 countries on five continents worldwide. In addition, there are also EURO EFFIE and ASIA PACIFIC EFFIE programs honoring effective trans-border communication campaigns.

“We believe that the launch of the EFFIE awards in Sri Lanka will propel the country’s marketing communication industry to unprecedented heights.

To maintain very high standards in the Sri Lankan EFFIE awards programme, as in any other EFFIE programme conducted in the world, we have maintained a very close rapport with the main EFFIEs body in the US”, the Chairman of the SLIM Sri Lankan EFFIEs – 2008, Committee and Immediate Past President of SLIM, Wasantha Mallikaarachchi stated.

“Our vision is to see Sri Lanka win a global EFFIE. Organising the Sri Lankan EFFIE programme would make this vision closer to reality, since the Sri Lankan EFFIE winners would gain direct access to the final round of the Asia Pacific EFFIEs” the Chairman of the SLIM Sri Lankan EFFIEs – 2008, Organising Committee, Thushara Perera said.

The Sri Lanka Institute of Marketing which plays the lead role in organising the Sri Lankan EFFIEs, was founded in 1970 (then called the Ceylon Institute of Marketing) with the view to harnessing marketing skills for the growth and development of the marketing profession. It was subsequently incorporated by Act No. 41 of the Parliament of the Democratic Socialistic Republic of Sri Lanka, in 1980.