Elephant House ice cream leads in the Maldives

Ceylon Cold Stores, makers of the popular Elephant House ice cream, introduced its latest variant ‘Vanilla Lite’, to consumers in the Maldives further consolidating its market leadership in the island nation.

Vice President JKH and Head of Frozen Confectionary of JHK Consumer Foods Sector Neil Samarasinghe said that Elephant House ice creams expanded its regional presence by entering the Maldives market in 2002. “Today five years later, it enjoys the enviable top slot as market leader in the Maldives with over 50% share, amid competition from various international brands,” he was quoted as saying in a press release.

Vanilla Lite is the first such sugar-free, low-calorie ice cream of its kind to cater to a health conscious and rapidly expanding consumer base in the Maldives.