Rupavahini to showcase Coca-Cola Cricket Pathway activities

Sri Lanka Rupavahini Corporation has joined hands with Coca-Cola as the official and exclusive electronic media partner to support and showcase the recently launched Coca-Cola Cricket Pathway programme.

Coca-Cola Cricket Pathway Programme was launched with the objective of discovering the hidden cricketing talent, among the 15-17 year old youngsters in rural and regional areas of Sri Lanka. In addition, the program is also designed to equip the cricketing talent with unfeigned knowledge and expertise of the game.

The programme was launched in February this year and the first coaching camp was held in Dambulla recently, under the close supervision of Aravinda De Silva and a group of expert coaches from Sri Lanka Cricket (SLC), the company said. Manish Chaturvedi, The Country Manager – Sri Lanka and Maldives, Coca-Cola Far East Ltd. said, “With cricket being played with so much passion in Sri Lanka, it is important to continuously discover and showcase cricketing talent.

This in turn would help the national sports organisations and other concerned bodies to come forward and support this worthy cause. In this context we appreciate the valuable contribution of SLRC, in sharing the information of the Cricket Pathway programme with local viewers.”