ISSN: 1391 - 0531
Sunday June 01, 2008
Vol. 42 - No 53
Financial Times  

Ceylon Tea stands out at Macao Tea Expo

Sri Lanka captured the interest of a large number of visitors to the Macao Tea Expo held from May 23-25 at the new Coati Strip Convention and Exhibition Centre in Macao, the country’s embassy in China said.

The embassy’s Commercial Section, together with the Tea Promotional Unit of the Sri Lanka Tea Board in Japan organized Sri Lanka’s participation at the Tea Expo directing Sri Lanka Tea to another new destination, a statement said.

Sri Lanka displayed a variety of ‘Ceylon Tea’ from well known tea brands such as Watwala, Mabroc, Stassen, Mlesna ,Impra, Easwaran Brothers, Ranfer Hyson’s Sinbad, Jafferjee,etc and a huge demand and enthusiasm was shown by the visitors for Sri Lanka Tea. “Visitors to the exhibition were fascinated with the value added Ceylon Tea such as Earl Gray, Lemon, Apple, Peach, Mango, Strawberry, Mint etc and spice flavors such as cardamom, cinnamon and clove. It was a novel experience for many new visitors to taste the distinct taste of Ceylon Tea coming from six agro-climatic districts in which Ceylon Tea is grown and is offered to the tea connoisseurs of the world teas of different characteristics to suit their satisfaction,” the embassy added.

In a new approach, the embassy, together with the Tea Promotional Unit of the Sri Lanka Tea Board in Japan, promotes Ceylon Tea in a large scale in the mainland China which has yielded an extraordinary growth rate of more than 70% last year. “Accordingly, this was another effort to expand the market in the special Administrative Regions of China. The exhibitors were of the view that this event was one of the best organized and a well-timed effort, taking into consideration the Macau‘s free port status. The exhibitors received many encouraging inquiries from buyers and agents of Tea in Macau and other neighbouring provinces of mainland China during the three days,” the statement said.

 

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