Colombo's dudes are getting hot under the collar as they get 'up close and personal' with five of the hottest young women who are on the prowl in city's hot hangouts where the coolest dudes work, chill and play. These angelic but naughty 'cuties' are sending male libidos into overdrive and setting Colombo's offices, cafes, coffee shops, night clubs and discos on fire by dropping in unannounced, chatting to the most promising young dudes around, posing for some pulse raising photo ops with the guys, and personally handing out invites to the forthcoming Axe Games. So what exactly are the Axe Games? Well, these hotties are keeping their shapely lips zipped up tight!

These gorgeous young seductresses, who go by the alluring names of 'Vice', 'Click', 'Unlimited', 'Pulse' and 'Dimension' can be accessed on Faceback or online and promise plenty of sizzling action for those who've got the self confidence and personality to stand up to their heat. So if you think you've got what it takes then grab the nearest PC or notebook and go to the Axe website at www.axegames.lk and get ready! AXE lovers have made an amazing nearly 200,000 hits in just six weeks.

Axe is a unique all-over body spray that combines a seductive fragrance with effective deodorant protection with the assurance, 'spray more, get more'. Axe is not merely a deodorant meant to be rolled on sparingly under the arms, but is to be enthusiastically sprayed all over the body, because girls want guys to smell alluring and exude confidence.

First launched in France in 1983, AXE holds the number one position in several European and Latin American markets, and is having an increasingly powerful presence in Asia and the US, fast establishing itself as one of the world's top male grooming brands by coming up with a constant stream of new ideas to keep guys a step ahead in the mating game.

AXE uses adventurous award-winning ads and marketing and unconventional media channels to promote the product. The Axe Games Campaign in Sri Lanka is exploding through 22 channels and more, in addition to traditional channels these include website, cinema, email, sms, viral marketing, branded content, consumer promos, the Games event, online games, a clothing line and ambient marketing.