Ceylinco Shriram Securities Ltd. (CSSL) has been re-named as Entrust Securities Ltd. with effect from 26th March 2009, creating a new dimension in the financial sector. As informed by company officials, the company has obtained necessary approval from the Registrar of Companies, and would unveil its new corporate identity through a publicity campaign creating awareness amongst the investor community. Keeping pace with the changing times by rebranding, and also to add dynamism to its corporate activities, the company has committed to begin a new era under the new corporate identity "Entrust".
"Entrust" enhances the trust and confidence that had been built over a period of years by the company and further strengthens its commitment to its loyal clientele. The name also personifies the unique characteristics of the company which has gained investor confidence and trust as a financial institution which exceed the clients' expectations. The investor community could thus continue to look forward in entrusting their investments to the company and be at peace, that their funds are secure and safe.
The new corporate logo which resembles the letter "e" is portrayed in an artistic style to capture the eye while registering it as a symbolic element of the logo. The soothing colours of green and blue present stability and trust which epitomises the company's corporate values.
Ceylinco Shriram Securities Ltd., now known as "Entrust Securities Limited", was incorporated in April 2000 as an intermediary to cater to the financial needs of local and foreign investors with regard to investments in Government Securities. An exclusive Primary dealer appointed by the Central Bank of Sri Lanka, Entrust Securities is a company strengthened with a dedicated team of professionals who has been in the forefront and has made a significant contribution to the development of the money markets in Sri Lanka.
The officials of the company further added that the new corporate identity would add value to its corporate profile and this would lead to a further strengthening of its business activities. It was also unveiled that this would be the first phase of the group companies moving forward under the new corporate identity and would continue to renew their business strategies in their journey towards market leadership.
The activities of Entrust Securities Ltd. are continuously monitored by the Central Bank of Sri Lanka through regular reporting procedures and on site examinations. The company has always committed to maintain integrity, high standards of corporate governance and also ensure transparency of all operations.
Under the new brand of "entrust" the clients could look forward to benefit from the services rendered by a highly dedicated team of skilled, long serving professionals who are committed to maintain high ethical standards to provide an enhanced service. |
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