Ceylinco Shriram Securities Ltd (CSSL) has been renamed as Entrust Securities Ltd with effect from March 26 to build investor confidence, a senior company official told The Sunday Times FT. CSSL is part of the Ceylinco Group.
He added that the new move is aimed at operating its business as an independent company and it has committed to begin a new era under the new corporate identity “Entrust”. Another objective is to attract new investors.
The official noted that functions of Entrust Securities Ltd are continuously monitored by the Central Bank of Sri Lanka through regular reporting procedures and examinations. In recent times, a few Ceylinco companies have changed their names to overcome negative public perception of the group after a subsidiary, Golden Key collapsed. |