The Sri Lankan office of Indian mobile operator Bharti Airtel has taken up its new "airtel" global identity. This, according to a company statement, follows an international advertising campaign that recently kicked off in India which will reinforce its "leadership position in 19 countries of operation, spanning 200 million customers across Asia and Africa."
According to the statement; "The new face of airtel is youthful, international, inclusive and dynamic – representing the journey of the first Indian brand to go truly global. The new identity underlines airtel’s willingness to embrace everything that is new. The red colour, which is an integral part of the brand, continues to represent the energy and dynamism that has made airtel the success it is today. The new curved addition to the logo is a symbol which will help ensure instant recognition across diverse international markets... The airtel signature tune has also been refreshed by A R Rahman making it youthful and dynamic in line with the new visual identity." |
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