New entrant in Sri Lanka's antivirus software space Trend Micro is planning a quick rise with its ultimate goal being, by end-2011, capturing the number two spot in terms of domestic market share, according to Shafraz Hamzadeen, Chief Executive of local partner eSys Technologies, a Rs. 2 billion revenue, 500 dealer, hardware, software and networking products distributor. Also noted, the Kaspersky antivirus brand is the biggest seller in Sri Lanka.
Launching the consumer segment geared Trend Micro Titanium, a cloud-based antivirus programme which draws mostly from antivirus database (pattern) files accessed through the web rather than saving them on users' computers, which negatively impacts performance; Trend Micro's National Sales Manager (Consumer) for India and SAARC, Bivash Chatterjee, noted that, while partners saw price as the main factor influencing demand for antivirus programmes, a 2009 study commissioned by Trend Micro determined that end-users were more inclined towards antivirus products that, first, made them feel safe and, second, did not impact their computers' performance, with price only being fourth on the list of consumer concerns.
He also said that 80% of all threats today were online with only 20% coming from devices such as the Universal Service Bus (USB), etc., while e-commerce transactions and the giving out of credit card details online continued to be "very dangerous" unless carried outwith adequate security.
Additionally, Mr. Chatterjee suggested that, since Internet penetration in Sri Lanka is currently less than 10%, the country had a high potential for growth. He also noted that there were 20,000 personal computers and laptops added to the local market every month, and 30% of these translated into broadband connections. |
E-mail
