Promoting SriLankan Airlines’ surfing competition

An innovative promotion was created by SriLankan Airlines with its agency Grant McCann to promote the World Surfing Championship currently being held in Arugam Bay. Renowned world over for being a surfing paradise this event has attracted surfers and their families from across the world to come to Arugam Bay to participate.

Several trishaws were seen plying the streets of Colombo and Arugam Bay these past few weeks with attractive surf boards mounted on top. Seen here are a row of trishaws lined up on the Marine Drive.