NDB Bank renews partnership with Sri Lanka Rugby Football Referees to empower youth sports

NDB Bank has announced the renewal of its partnership with the Sri Lanka Rugby Football Referees (SLSRFR), continuing its role as the "Official Banking Partner." This renewed collaboration, originally established in April 2023 for a period of three years, reaffirms NDB’s commitment to supporting youth sports and fostering the growth of rugby in Sri Lanka the bank said in a media release

Expressing his views on the renewed partnership, Kelum Edirisinghe, CEO of NDB Bank, stated, "We are delighted to extend our support to the Sri Lanka Rugby Football Referees Association. At NDB, we believe in nurturing talent and promoting sportsmanship among the youth. This partnership aligns perfectly with our vision of empowering the next generation and supporting the growth of rugby in Sri Lanka."

President of SLSRFR, Dinka Peiris, also shared his thoughts on the partnership, saying, “SLSRFR is dedicated in ensuring the highest standards in officiating and promoting the sport at all levels across the country. The support from NDB Bank has been instrumental for this. Their continued partnership enables us to focus on developing our referees and promoting fair play in the sport. We are grateful for NDB’s commitment to rugby and look forward to achieving great milestones together."

Rugby is one of the most popular sports in Sri Lanka, with a wide television viewership and a strong social media presence. This partnership with SLSRFR also presents an opportunity for the bank to connect with the vibrant youth segment of the country. NDB’s diverse product portfolio, including the youth-focused NDB ZEE account and the user-friendly digital banking platform NDB NEOS, offers comprehensive banking solutions tailored to meet the needs of these youth.