Peugeot car changes its logo

Peugeoy, the world's oldest surviving automotive brand, is reaffirming its personality and character with a new logo. It is turning over a new page in its history.

“PEUGEOT unveiled its new logo, a coat of arms adorned with a magnificent lion's head that has always been part of the brand. It shines a proud spotlight on the values of the PEUGEOT brand. The new logo embodies what PEUGEOT meant yesterday, what PEUGEOT means today, and what PEUGEOT will mean tomorrow. This logo has been designed to last. This is the meaning of this coat of arms, a timeless, universal and multicultural form of identity. It is a distinctive symbol of belonging, and of recognition. It is synonymous with prestige, confidence, longevity and lineage. With it and its new visual identity, PEUGEOT is joining history and hyper-modernity,” the company said in a media release.

Since 1850, PEUGEOT has had ten successive logos, all of which feature the lion's emblem. Over the last 10 years, the entire product range has undergone astonishing upmarket move. And this is what it has achieved: "International Van of the year" with the PEUGEOT e-Expert in 2021 and Partner in 2019, and three "Car of the Year" on the road (PEUGEOT 308 chosen in 2014, PEUGEOT 3008 chosen in 2017 and PEUGEOT 208 chosen in 2020). And above all, an electrified range, for both passenger cars and light commercial vehicles.

Carmart is Sri Lanka’s only authorized agent for Peugeot, as well as the longest-running Peugeot dealership in Asia.

Above: The new logo.