Emirates, the world’s largest airline, has temporarily suspended all advertising on social media channels “to safeguard our customers and uphold brand integrity”.
In a message to its members on Wednesday, the airline said it was aware of fraudulent advertisements currently circulating across social media platforms. “This is an important notice to alert you regarding these deceptive ads that direct users to purchase fake tickets, share personal information, or click on malicious links. They often impersonate the official Emirates website—using lookalike links, branded visuals, and unauthorised trademarks,” the statement said.
The airline said it was actively collaborating with platform providers to swiftly identify and remove these fraudulent advertisements, often within minutes of their appearance. “Your safety is our highest priority. We strongly encourage you to remain alert and carefully verify any suspicious content,” the statement added.
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