Rare exposure for Sri Lanka

Thomas Cook-Neckermann, among two of the biggest tour operators in the world, features Sri Lanka on the cover of its winter brochure for holidays in Asia and Africa. Industry specialists say this is good achievement because the brochure is widely used across the world in holiday planning and Sri Lanka hasn’t figured on the cover before. The initiative was driven by Walkers Tours, local agents for the tour operator with the support of the Sri Lanka Tourist Board. In the meantime, tour operators say bookings for the winter season in Sri Lanka are very encouraging and far above targeted levels. “It’s beyond expectations,” said one operator. In the picture the Resident Representative of Thomas-Cook Neckermann looks at the winter brochure which also has the ‘Sri Lanka – A land like no other’ logo on the cover. Pic by J. Weerasekera

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