The Ogilvy & Mather Advertising ‘Future Giants Training Programme’ was held last week in Galle with over 50 potential advertising leaders participating from Ogilvy offices in Hong Kong, Singapore, Thailand, China, India, Bangladesh, Pakistan, Korea, the Philippines and Sri Lanka.
“This AdChampions programme is designed especially to fill a critical gap in the career advancement, development and training of rising senior people in advertising, as they prepare to become our leaders tomorrow,” said David Levitt, Director of Talent and Training – Ogilvy Asia Pacific in a statement released by the agency.
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| Pictures from left -- Irvin Weerackody KhaiMeng Tham and Miles Young |
The workshop was led by Miles Young, President Ogilvy & Mather Asia Pacific, Paul Heath, President O & M Advertising Asia Pacific, David Levitt and KhaiMeng Tham, Co-Chairman Asia Pacific with other senior contributors plus dedicated team coaches drawn from advertising leaders across the region.
The main focus of this training session was on ; Leader not follower – Understanding the client – The businesses vs the ads – Great Work that works – What clients want from their agency – The art of the brief – The art of leadership – Leading a new business projects.
Commenting on the selection of Sri Lanka as the venue for this all important training programme for advertising leaders in the Asia Pacific, Irvin Weerackody, Chairman Phoenix Ogilvy said, “In selecting Sri Lanka as the venue for this event at a time when people tend to be a little vary about locating this kind of events in Sri Lanka, we wanted to demonstrate our faith in the country and dispel the misconception that, Sri Lanka is a very hazard destination.” |
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