Edna has commenced distribution of new stocks of chocolates, candies, and wafer biscuits replenishing stocks in over 60,000 outlets island-wide after overcoming a crisis since September.
The company said recently that it had been fully cleared by a court order of allegations that its products had melamine.
In a press release this week, the company said it has launched a seasonal marketing campaign bringing to market the full range of its products for the festive season with the expectation of recapturing the share the brand lost due to the enforced absence from the market during the past two months.
Thusitha Wijesinghe, Marketing Manager of Edna Chocolates, said, “We have faith in our customers and retailers, especially since they had expressed their support and their demands when the products were not available in the market. We are confident that we can again achieve the market leader position before long.” |
E-mail