Holmes Pollard & Stott has won for the second time an assignment with UNICEF, in collaboration with the Ministry of Education, to provide suitable strategies and creative solutions aimed at disseminating the concept of a Child Friendly School.
Last year the agency’s creative platform was based on the innovative use of the Sinhala and Tamil idiom across a variety of below-the-line media, including a 10 minute advocacy video,
In a press release, the agency said a Child Friendly School considers education as every child’s right and helps to monitor the rights and well-being of every child in the community.
Pradeep Amirthanayagam, Managing Director/CEO of Holmes Pollard & Stott, said, “This win demonstrates our key strengths in creating out-of-the-box solutions and connecting with all strata of society, through our keen insights into the minds of the Sri Lankan people and effective use of the local idiom”. |