Internet marketing is now a major, multi-billion dollar industry. Despite some concerns, many consumers now have the skills and the confidence to transact purchases using the web. The spending on search engine marketing (the fees advertisers pay to have their adverts shown on search results and websites) is now measured in the billions rather than millions.
An Internet "presence" has now become essential
A modern, well presented website is now expected for most businesses and organisations. A website should explain the products and services offered. It should also provide background and general contact information. A website can also allow online transactions, from simple enquiry requests, through change of detail processing (e.g. address changes) to advanced functions such as supply change management.
Local search is growing in importance. Local search is the ability to search for and find businesses and organisations in the local area, that is, in close proximity geographically.
This ability to cater for local search provides real opportunities for small business, provided that they take the necessary steps to maximise their website performance.
Local search emerged as a major internet issue. No organisation can afford to ignore its importance.
In summary, no business or organisation, large or small, can ignore the importance of maintaining a web presence.
|
E-mail