Serendib Flour Mills Pvt Ltd, a member of the Al Ghurair Group of Companies, Dubai, UAE which launched its Sri Lanka operations in June last year, has revolutionised the local Atta Flour market by making it more affordable to the Sri Lankan public in the wholesale market.
CEO/Director of Serendib Flour Mills (Pvt) Ltd Sathak Abdul Kadar said, “Although Atta flour is a nutritious and healthy product with very high fibre, mineral and vitamin content, its high price has continuously barred it from reaching average Sri Lankan homes. In keeping with our promise to the Sri Lankan public, we are now proud to continue ‘Nourishing the Nation’ with our superior brand - Seven Star Atta Flour”.
He said the product is very high in nutrition while its high bran content makes it a fibre-rich food. The company in a press release said studies have indicated that Atta Flour was predominantly consumed in the Central, North Central and Northern areas of Sri Lanka. However with the number of health conscious urban Sri Lankans rapidly on the increase, the demand for Atta Flour in Colombo, its suburbs and the Southern areas is equally on the increase.
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