Triad tells the story of its first 15 years

In celebration of its 15 years in advertising, Triad has launched Api - a coffee table book chronicling the agency's success story.

The book captures a vibrant industry's fortunes in an unconventional preface, which traces the evolution of advertising in Sri Lanka and Triad's role within it.

It also presents a selection of Triad's must-see work over the years - the analysis of which reveals the quantum growth and case studies of two of Triad's most successful campaigns Rata Perata and Api Venuwen Api - considered watershed events in local advertising history.

Triad has from the inception strategically positioned itself as Sri Lanka's National Agency. The book reflects a bevy of local brands growing steadily over the years in tandem with Triad's momentum.

This perhaps is the greatest tribute the agency pays itself - that it has been much more than an advertising agency to these clients, by being a true partner and friend who is inexorably linked to the brands and their welfare.

The book, released for private circulation, will be made available at several libraries and resource centres to enable students and enthusiasts of the industry to study the paradigm shifts of Sri Lankan advertising, over Triad's first fifteen years.