Dialog unveils new logo

Dialog today unveiled a new logo which it says is in line with the recent rebranding exercise of its parent company Axiata Group Berhad, formerly known as TM International.

Dialog’s new logo, which resembles Axiata’s new brand identity, is derived from the ‘Tangram’, an ancient Chinese moving puzzle consisting of geometrical shapes, company officials said. Nushad Perera, Group Chief Marketing Officer of Dialog Telekom, said:

“Dialog is one of Sri Lanka’s most valuable brands and in effect we are adding more value to the brand through this logo change.” In recent times, the group has been struggling with accumulated losses based on high investments in TV and broadbase which are yet to provide returns. Recently the company offered a VRS to executives which was accepted by close to 300 workers.