Business

 

New kids on the bourse
By John Breusch
The new guard may be on their way, but there is still no sign of retreat from the big private investors that have traditionally dominated Sri Lanka's share market.

For years names like Harry Jayawardene and the Captain family have been a major presence on the share registers of some of the country's biggest listed companies.

But recently there have been signs that a new generation is making its mark.

Depending on who you believe, UK-based Sri Lankan expat Dr. Sena Yaddehige now owns somewhere between 30 percent and 50 percent of Richard Pieris and Company (RPC).

In March, Ariyaseela Wickramanayake snapped up the government's 53 percent controlling stake in Pelwatte Sugar Industries through his shipping company, Master Divers.

But the young entrepreneur making the most waves has been Dhammika Perera, who now owns about 10 percent of NDB Bank and just under 30 percent of Royal Ceramics.

Perera, who owns the Bally's casino chain in Colombo, has captured the market's attention for his business acumen (and not because he is the third member of an unlikely trio of Dhammika Pereras: the businessman; the notorious underworld figure; and the Securities Exchange Commission's director of monitoring and investigation).

In a deft piece of timing, Perera bought much of his NDB stake last September when the stock was trading at about Rs. 30.

Sharp rise
The following month, President Chandrika Kumaratunga dissolved Parliament and the market - buoyed by the prospect of a pro-business United National Party government - shot upwards.

NDB shares are now trading at closer to Rs. 90 - a threefold increase.

And Perera is far from finished - another major deal is expected this week.

These new players are also far from passive investors.

Perera and Yaddehige, for example, have taken seats on the boards of NDB and RPC respectively.

So does all this mean that the old guard's hold on the market is under threat?

Market insiders reply with a resounding "no".

"The major players in the market are the same, it's just that they've got bigger," said one leading analyst.

Whereas in the past the old guard concentrated its holdings on a few major companies, now they are spreading their investments across a much wider range of stocks.

The Captain family still has major shareholdings in a number of blue chips, including RPC, John Keells Holdings, Asia Capital and HNB.

But that is not to say that the new entrants have not caused ripples.

Some market observers say that a fresh face on a share register can be perceived the wrong way by management, who might have developed a cosy relationship with the company's long-time shareholders.

"One could say they [management] have been threatened, especially if they are not prepared," said one broker.

In some cases it is obvious how far the large investors have spread through the market; in others, less so.

Market insiders say the Captain family's holdings are relatively transparent.

Harry J
The same is not said about Jayawardene, who holds stocks through a number of different investment vehicles.

The best known example is Jayawardene's interest in Sampath Bank.

Through Hatton National Bank, of which he is a director, and the Stassen Group, which he owns, Jayawardene is said to hold as much as 45 percent of Sampath.

Apart from the entrance of some young and wealthy investors, another important change has been taking place in the share market.

The number of smaller investors appears to be slowly increasing - a critical step for a maturing market and one which fulfils a key aim of the Colombo Stock Exchange (CSE) and the government.

"A broad-based shareholding would be one of the main objectives for everyone to pursue," said Naren Godamunne, vice president at DFCC Stockbrokers.

In 1997, the Hayleys Group had 1,976 shareholders on its register.

By March 31 this year that number had grown to 2,906 - an impressive 47 percent increase but still a tiny number of shareholders for one of the country's biggest listed companies.

This growth is clearly dependent on the strength of the share market.

The CSE's head of marketing, Rajiva Bandaranaike, said that in the eight months from January to September last year - a period when the market was stuck in a rut - just 2,835 new accounts were opened.

But when share prices surged in September and October, 2,232 accounts were opened over just two months.

"The market sentiment and the increase in valuations - I think that has drawn new people in," Bandaranaike said.

At May 31, there were 254,131 local shareholders registered with the CSE.

Trusts

A further way to increase the role of smaller players in the share market is through managed trusts.

These vehicles put difficult investment decisions in the hands of professionals and enable unit holders to reduce risk by diversifying their share portfolios.

Although trusts do appear to have increased their share of the market, market insiders say they have not lived up to their potential.

"They have been a bit of a disappointment," said one broker.

"The market has been bad but they should have been able to read the market."

Despite the inroads smaller investors have made into the share market, there are still concerns that the system is biased against their interests.

An important hurdle for these new players is lack of information.

According to Dr. N.I. Wickramanayake, a long-time advocate for small shareholders, the local share market is much too rumour-driven, putting at a disadvantage small investors who are not privy to the information leaks.

"Too many small shareholders know nothing about fundamentals and too many brokers who are called financial advisors really know nothing about fundamentals," he said.

"Brokers are really just promoting trades, so they can't give any proper advice to investors."


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