Business

 

BOI: Better late than never
By John Breusch
The Board of Investment (BOI) is hoping to capitalise on international media coverage of the current weekend's Asian Athletic Championships by promoting Sri Lanka as a foreign investment destination.

But judging by a press conference on Thursday, it faces an uphill battle. Intended to showcase the country as stable, efficient and business-friendly, the event began 40 minutes late.

When he finally reached the speakers' podium - about one hour after the press conference's scheduled starting time - BOI chairman Arjuna Mahendran stressed that the games were taking place at a critical point in Sri Lanka's history.

The ongoing ceasefire with the LTTE meant the country now had another chance to fulfil the potential it showed before the war, when it was considered one of the richest countries in Asia.

"This year we think marks a turning point in the development of our country," he said.

"The BOI has a fairly ambitious plan of developing Sri Lanka into a Hong Kong of southern Asia."

Proximity to southern India - the most rapidly-developing region in the sub-continent - had provided Sri Lanka with a unique opportunity to develop into a regional trading hub. The construction of a 22 km bridge between the two countries was a principle part of this masterplan, he said.

Mahendran also drew attention to successful industries like tourism and tea production, as well as some more concealed sectors.

"Sri Lanka is one of the best producers of lingerie in the world today," he said.

"That has been of profound interest to a number of journalists who have come here in the past."

But when the time came for questions, the assembled media indicated where their interests lay.

"Can you provide us with a list of the athletes who are competing at the games?" asked one journalist. His request was met with a clear ''no'' - the press conference had been convened to talk not about athletics but about Sri Lanka's potential as an investment destination, and on that topic the BOI was happy to answer any queries.

"So are there any more questions," the compere asked. The room responded with silence.

Sri Lanka Institute of Credit Management's awards event
The Sri Lanka Institute of Credit Management is having its 11th awards ceremony on August 13 at the Galle Face Hotel.

Ceylinco Consolidated chairman Lalith Kotelawala will present diploma certificates for 2000 and 2001 to 120 diploma holders.

The Sri Lanka Institute of Credit Management which was established in 1988 under the Companies Act is now incorporated under a Parliamentary Act. It was initiated and encouraged by the Finance Co. Ltd, Lanka Orix Leasing Co. Ltd, Alliance Finance Co. Ltd, L.B. Finance Ltd, Mercantile Credit Ltd, Central Finance Co. Ltd and Sinhaputhra Finance Co. Ltd.

The SLICM, the brainchild of Kotelawala, was formed to train personnel working in banks, finance companies and financial institutions in the art of managing credit and enhancing their knowledge and competence when working in financial institutions. The Institute has so far trained 755 students from 98 financial institutions.

Children's account with many surprises
Helping kids to help themselves is what adults are supposed to do. Instilling the savings habit early on, enables children to become more responsible while teaching them the value of thrift.

Parents are spoilt for choice with the promise of attractive returns from a multitude of children's savings instruments when opening an account for their child. Though only one account has reached out to meet their needs with deeds and not mere promises. With the Tikiri children's savings account from the Seylan Bank, children are encouraged to save through the most innovative gift scheme where gifts are entitlements for growing your account and not subject to tedious draws.

Parental peace of mind is heightened with the Tikiri fund, a unique feature which every account holder is entitled to financial assistance for a variety of reasons. The child's health, their education and extra curricular pursuits are catered to by this special fund. Kids and parents can expect many similar pleasant surprises because Tikiri is an account that constantly innovates. Seylan Bank, a bank with a heart.

Another innovative campaign
With the recent launch of the Dream Draw Promotion, once again Keells Super has broken new ground by launching yet another innovative campaign a press release said.

Launched with the idea of rewarding their loyal customers, the Keells Super Dream Draw, comes hard on the heels of last year's Go Banana's Promotion which was a pioneering campaign and the first of its kind to be launched by a supermarket chain in Sri Lanka.

"This year's Dream Draw campaign is a result of customer feedback", said Director Jaykay Marketing Rajeev Dharmendra. Dharmendra said that as a result of the Go Bananas campaign, Keells Super achieved significant growth in term of sales while attracting new customers as well.

Dharmendra said that the prizes offered in this year's Dream Draw Promotion too were based on customer feedback as to what they would like to win as a prize, hence the choice offered to the winner of the Grand Draw of a total of 3 prizes from which they could take their pick. "In short we have tried to cater to the dreams of most people," said Dharmendra.

Fashion Bug expands
Fashion Bug opens it newest outlet at the bust metropolis of Nugegoda, where shoppers would now have the facilities of parking and leisure shopping in a large shopping area a press release said. For Fashion Bug, the Nugegoda outlet will be the second one in Colombo. "We are growing and this means we must cater to our customer needs better," says GM of Fashion Bug.

All in all, it has been a story of success, based on being able to anticipate customer trends and meeting them, "We have been able to set a new trend for fashionable clothing in Sri Lanka", says GM of Fashion Bug. "We cater to both male and female target groups, covering everything from baby clothing, children's wear, teenagers, young adults and adult segments. At Fashion Bug you can find clothing for all occasions - office wear, casual wear, evening wear sports clothing etc. Our entire collection is from Sri Lanka, Bangkok, Indonesia, Hongkong and India. We also stock the largest collection of Cholies and Shalwars in Sri Lanka."

CIM recognition award for Uditha
Dr Uditha Liyanage received the prestigious CIM Recognition Award at the recently held Marketer Awards 2002 conducted by the Chartered Institute of Marketing Sri Lanka Branch a press release said. This award is made to a senior practising marketer who has an exemplary record of distinguished service towards his/her organization, the marketing discipline and society at large.

Dr Uditha Liyanage is a Senior Lecturer in Marketing at the Postgraduate Institute of Management of the University of Sri Jayewardenepura and is also the immediate past Chairman of CIM Sri Lanka. He is a consultant to a number of companies, a director of the boards of four large companies, a member of the board of study of two leading educational institutes and a renowned management trainer and developer.

Dr Liyanage's contribution to CIM in Sri Lanka is significant. Not only did he help introduce events such as the CIM Annual Conference the Marketer Awards and the CIM Apparel Marketing Programme, but was also instrumental in introducing a process-based approach to branch-management which is now being adopted in other countries where CIM is present.

Dr Liyanage is the only CIM member in Sri Lanka to obtain a doctorate in Marketing and one of the few in the region to do so. He has contributed extensively to marketing and management Journals, both here and abroad and has addressed a number of important International Conferences and Seminars.

Sri Lankan honoured
Mr. Gerald A Hidelaratchi, current Managing Director of Sathosa Motors Ltd., and nominee Director of Itochu Corporation of Japan who is the main shareholder of Sathosa Motors Ltd., has been honoured by the Chartered Management Institute of UK a press release said.

Having invited him to join the Group of Companions of the Management Institute which is the highest category of its membership and is awarded only to those which a distinguished record of achievement in senior management.

The Board of Companions of the Chartered Management Institute, UK carefully maintains a high standard of entry and the number of awards made is comparatively few.

It is from the companions that the Institute draws valuable help in its efforts to raise management performance.

Mr. Hidelaratchi, who counts over 4 decades of experience in management of which nearly 3 decades at senior management level is the first Sri Lankan to have been offered this honour after the Management Institute of UK achieved Royal Chartered status.

Development award for ESD project
The Sri Lanka Energy Services Delivery (ESD) Project recently received a Development Award in the sphere of Infrastructure Development from the Association of Development Financing Institutions in Asia and the Pacific (ADFIAP), for its achievements in the year 2001 a press release said.

ESD, a World Bank and Global Environment Facility (GEF) assisted programme was launched to promote private sector and community based renewable energy power generation. This follows about three years of market development work in mainstreaming grid-connected mini-hydro, off-grid village hydro and solar home systems in Sri Lanka.

The project is managed by an administrative unit set up within the DFCC Bank. The success of the ESD Credit Programme has aroused worldwide interest.

Following its success, in July this year, a second phase was launched under the project name Renewable Energy for Rural Economic Development (RERED).

A programme of the government of Sri Lanka with assistance from the World Bank and GEF, it envisages electricity access to over 100,000 remote households and 1000 rural small and medium enterprises and public institutions. This is the first time that we see private sector participation in a government development project.


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