Business

 

SriLankan Airlines to promote MICE tourism
Sri Lankan Airlines and the Sri Lanka Convention Bureau (SLCB) have launched operation 'MICE Trap" to promote the country as a key destination in South Asia for Meetings, Incentive Travel, Conventions/Conferences and Exhibition/Events (MICE).

According to the SLCB, the marketing arm of the Tourist Board, the country has played host to approximately 100 international conferences and meetings. MICE tourism alone is expected to bring earnings of up to $ 3.77 million for the current year in events originated or assisted by the SLCB.

SriLankan Airlines has packaged together an array of features ranging from meeting facilities, convention centres, diverse locations, 'theme meeting' concepts, special airfares, value added airport and inflight services towards promoting MICE tourism.

The airline is also stepping up strategies to promote this segment by establishing a special unit to handle MICE tourism, a dedicated web page, distribution of special brochures through overseas offices, promotions, etc.

Officials of the SLCB said that India is a potential target market for enhanced growth and that it has a memorandum of understanding with India's chamber of commerce which has over 30,000 members to promote the country. Marketing efforts of SLCB include regular selected joint presentations to its membership. The SLCB is also a member of an international conventions association whereby it has access to an extensive database of potential MICE tourists. Some of the promotions so far conducted in Hyderabad, Delhi and Mumbai have seen a rise in this segment of traffic from India with leading corporate companies and associations making use of the opportunity.

Officials also added that the country is competing with other aggressive Asian countries in the region such as Malaysia, Macau and Thailand with a fraction of the advertising budgets of these countries.

According to SriLankan Airlines, Asia has been the second largest destination for international meetings during the period 1999-2001. Last year there were over 42,000 foreign arrivals in Sri Lanka on MICE tourism. One of the key upcoming MICE tourism events here is the proposed visit of 200 American CEO's on a golf tour. -(AA)

John Keells concludes Lanka Marine deal
John Keells Holdings (JKH) said last week that it had successfully executed all agreements relating to the purchase of 90 percent of the shares of Lanka Marine Services (Pvt) Ltd (LMSL) at a cost of Rs. 1.2 billion.

On Tuesday at the office of Treasury Secretary Charitha Ratwatte, agreements were executed between the government, JKH, Ceylon Petroleum Corporation (CPC) and the Sri Lanka Ports Authority (SLPA) concluding the deal.

The conglomerate said it was selected as the successful bidder for LMSL following a competitive bidding process conducted by the government through the Public Enterprise Reform Commission (PERC) to identify an investor to purchase and develop LMSL into a world-class supplier of marine fuels.

LMSL, which was a subsidiary of the CPC, is at present the sole supplier of marine fuels in Sri Lanka. The company recorded a turnover in excess of Rs. 3 billion for the year ended 31st March 2002.

LMSL, now a subsidiary of the JKH Group, owns an 8.5- acre facility with a storage capacity of over 28,000 MT and is connected by pipeline to the Port of Colombo.

It has two barges that operate within the Port of Colombo for delivery of marine fuel to vessels.

Rohan Tudawe appointed chairman at Colombo Land
The Colombo Land and Development Co. Ltd has appointed Rohan Tudawe as Chairman of the group with immediate effect, the company said.

The Colombo Land and Development Co (CLDC) is the first ever joint venture in property development between the state [UDA] and the private sector.

The group comprises three subsidiaries namely Liberty Holdings [Pvt] Ltd. [incorporating the Liberty Plaza Shopping Mall and the People's Park Complex in Pettah], Urban Developers [Pvt] Ltd. and Agrispice [Pvt] Ltd.

Tudawe is the CLDC's first non-UDA chairman to be appointed .

The new chairman in addition to being chairman and managing director of Tudawe Brothers Ltd, functions as a Board Member of the International Federation of Asian and Western Pacific Contractors' Association [IFAWPCA] and as a council member of the Chamber of Construction Industry.

He has been the past chairman of the National Construction Association of Sri Lanka and has also served as a council member of the Institute of Engineers of Sri Lanka.

New software tool
The government has deployed an e-governance system in the National Operations Room (NOR) of the Ministry of Policy Development and Implementation to monitor the progress of large projects.

The system, designed jointly by e-Futures and Mediasolv, provides the NOR with the ability to monitor and evaluate development projects throughout the country, the companies said in a joint statement.

It can also create a system of accountability for officials at the national, provincial and the divisional secretariat (AGA division) level, and facilitate greater public accountability and awareness of the progress of the government's key activities as well as better disbursement of foreign aid.

The system also has an advanced divisional problem identification database, which provides graphical representation and analysis of problems and issues.

In the second phase of the project, the NOR intends to provide public access to the system through a web site in order to give real-time and up-to-date information on government development projects and programmes.

CEAT rolls into grader and forklift tyre market
CEAT-Kelani International Tyres (Pvt) Ltd, the India-Sri Lanka joint venture has entered the 'Off The Road' tyre segment in Sri Lanka with the launch of a range of tyres imported from its parent company in India for heavy-duty vehicles.

Branded "CEAT" and "Altura", this range of tyres are for motor graders, payloaders, backho loaders and forklifts, which are used for ground levelling, loading and excavation work, the company announced this week.

Asia's Bill Gates impressed with Lankan skills
Asia's technology guru and perhaps the key figure in leading India's IT charge, N.R. Narayana Murthy told local bankers last week that technology is an "enabler and not a panacea" and that all investments including technology must be made with the focus of delivering customer value.

Murthy, Chairman and chief mentor of one of India's IT success stories, Infosys Technologies Ltd of Bangalore, was in Colombo to address the 14th Anniversary Convention on "Banking in Transition - Issues and Challenges" organised by the Association of Professional Bankers. He was also a special invitee at the Trincomalee Industrial fair.

Speaking on "Technology-enabled banks in the e-Age", he identified increased competition, falling spreads and growing customer expectations as the key drivers of change in the e-Age. He said these drivers have given rise to new challenges where customer loyalty is no longer 'a given'.

Murthy termed today's banking needs as "Martini" banking where customers require to be fully serviced through all delivery channels, anywhere, anytime. Retail customer needs is moving into a one-stop shop that can provide personal financial services such as personal loans, credit cards, insurance, etc; private banking in areas like portfolio management; and electronic bill presentment and payment services. Corporates on the other hand are looking for cash management, advisory services, automated bulk payments, etc.

In closing his address he also laid emphasis on people involvement to drive the initiatives taken by the bank forward. Murthy told a separate news conference that the friendliness and interactive skills of Sri Lankans are qualities that need to be regarded as assets and observed that Indians "would do well to acquire" them. The Infosys chairman also praised the quick-decision making practices he had observed here.

Infosys Technologies was established over two decades ago and today is a multi-national with over 10,000 employees and offices in 15 countries. Infosys' reported total revenues of $545 million in the year to March 2002. The success of Infosys has placed Murthy as one of the "25 most influential global executives" of Time magazine.

Concerns and constraints in the spice export trade
Point of view
By Mario de Alwis, President, Sri Lanka Food Processors' Association
Though spices and allied products have been classified as minor export crops, this segment of agricultural exports has over the years steadily contributed towards the country's export earnings.

The decline of this sector began with the change of policy on land ownership and estate management in the 1960s. Though several subsidy and other schemes have been offered to increase growth in this segment, Sri Lanka has not made use of the full potential in this trade.

Singapore is the largest exporter of value-added spices from Asia, though the country does not grow any crops. Depending on its geographical location which is ideally suited for imports from Indonesia, Malaysia and China, the country re-exports products after adding value to Europe and North America.

Similarly, Sri Lanka is situated ideally adjacent to India, Pakistan, Nepal and Bangladesh so that it could access material from those countries for value-addition together with its own spice crops.

The country is also quite accessible from Indonesia, Thailand and Malaysia where it could access further material to add value to its spice crops, making it probably the best single location in Asia for value-addition of spices or other agricultural crops.

It seems that the country does not have any strategies for developing this industry on a long or short-term basis. All development-oriented incentives are mostly focused on cushioning small-scale growers for the short term and not on sustaining this sector on a long-term basis.

The growth of the industry is constrained by the lack of consistency in raw material supplies and in general policy.

Due to this reason, there is no large scale investment in this sector. For example, imports of other commodities needed for value-addition or imports to meet the shortfall in local supplies to fulfil international commitments have been periodically controlled and changed. This has affected long-term relations with international buyers and the country has lost credibility as a reliable quality supply source.

Sri Lanka was once well-known for producing quality spices with high essential oil yields, which are the main flavoring components. Over the years, while the quality of Sri Lankan products has dropped, global food sanitation controls and quality standards have improved significantly.

Most local organisations which are involved in these areas of Quality Control, Standardisation and Certification, still use parameters which are totally outdated or they are unaware of the current requirements.

Sri Lanka was a signatory to the GATT Agreement of the World Trade Organisation where the minimum sanitary levels of all commodities have been specifically laid down. Most exports from Sri Lanka are below these standards and will face tremendous pressure once the mandatory dates are in place and we are unable to meet these norms.

No steps have been taken to educate relevant parties in regard to these matters and focus all resources to overcome this problem.

The current practice of exporting products of various qualities, e.g. light pepper berries for the essential oil market, will have an effect on the long-term progress of Sri Lanka's spice exports.

Minimum quality standards for exports, which though politically unpopular will cater to the long term interests of the country and help everybody in the trade, must be put in place urgently.


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