Iraj
goes international
Iraj Weeraratne is Sri Lanka's maestro of hip-hop and probably the
island's biggest star will launch his latest video clip of the song
‘Mata Aloke Genadevi’ in India next month.
Going
where no local star has gone before, Iraj has amazed Sri Lanka's
music moguls through his unprecedented climb to the helm of the
island's entertainment industry. His amazing track record of No.1
singles, a consecutive series of top 10 hits, and last year's No.1
self-titled debut album (Iraj) has made him go beyond a local household
name, into an internationally recognized and celebrated icon.
His
debut album managed to break the island's record for the 'All time
fastest-selling' and 'Fastest - selling Debut' after it surpassed
the all important 100,000 mark in just four weeks.
In
Sri Lanka this track was placed number one in several local radio
stations for months on end. It was also number two for seven consecutive
weeks in the BBC Radio Asian Chart hosted by Bobby Friction.
This
single enjoyed airplay worldwide mainly due to its release as a
part of the album titled 'DJ Nihal presents Bombay Bronx' released
under HOM Records and Universal Music India. Furthermore this track
receives massive airplay on the BBC Asian Network. In particular
in the Adil Ray show featured in this station.
The Aloke Genadevi (remix) video clip is also set to be launched
globally through several international T.V. stations. These include
MTV India, Channel V India, B4U, Zee Music, MTV Desi USA, etc to
name not all but just a few.
This video is a follow up to the immensely popular track Ahankara
Nagare (remix), which was a collaboration of Iraj and Ranidu.
This
track received airplay worldwide and was the first Sinhala track
to gain international recognition. It was also the pioneer local
track to receive airplay on MTV India and Channel V Asia.
Several
renowned local movie stars have also been featured in this picturesque
video clip together with several local hip hop artists - Kirshan
Maheson, B.K. and Yawuanan.
Ranidu
Lankage who is also known amongst all as Iraj's Co-Producer is also
featured in this track. Ranidu is currently unavailable to promote
this track locally as he is studying in New York. Ranidu's eagerly
awaited third album is also due to be released this year.
Iraj
and Ranidu will also be performing at the 'Bombay Bronx' concert
to be held in March in London. This concert is hosted by BBC Radio
One. Previous artists to be featured in this prestigious event include
Jay Sean, Rishi Rish, Raghav, Veronica, Juggy D, Dr. Zeus, DJ Sanj,
Outlandish, etc.
|