Financial Times

Caltex exclusive supplier for Toyoto in Bangladesh

Caltex Sri Lanka exports to Bangladesh look to benefit from a recently concluded agreement with Toyota as their exclusive lubricant supplier.

Toyota is a market leader in the Bangladeshi passenger car segment. Elsewhere in Asia, Caltex and Toyota jointly announced the launch of a “Toyota GO” in the Philippines further strengthening’s the company’s partnership. Toyota is also looking at specific opportunities of extending this programme to other countries in the region.

“Developing successful partnerships is one of the ongoing growth strategies at Caltex. Partnerships are among the key marketing tools used to reach out to a wider audience. Through such partnerships, Caltex is able to share the same values and characteristics that Caltex aspires for the brand and develop innovative ways of meeting customer expectations,” said Imal Fonseka, Company GM.

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