Dialog promotes social responsibility amongst subscribers

Dialog Telekom recently launched an SMS registering system to raise contributions from its post-paid subscribers for the Change Trust Fund, the company’s key community service initiative.

A company statement said in recent years the fund supported many charitable initiatives and touched the lives of those marginalised in Sri Lanka equitably. Last year Dialog initiated 10 projects under the Change Trust Fund.

These projects focused on issues that were thematically as well as geographically diverse.

aThe initiatives varied from rebuilding an abandoned tank in Kirinda (in the Hambantota district) for a new settlement of internally displaced people for cultivation purposes, to helping enhance the capabilities of visually handicapped soldiers at Ranavirusevana in Ragama through the construction of a ‘listening library’Dialog has identified outreach programmes across five thematic spheres, which also contribute towards supporting the UN’s Millennium Development Goals. These five themes evolved in trying to combat the realities of disparity in today’s society - the focus areas of “digital inclusion”, “empowering the differently able”, “supporting youth and education”, “humanitarian issues”, and “environmental issues” look to underline Dialog’s commitment to community outreach.

Dialog said the new SMS Registration Programme enables subscribers to donate half a percent (0.5%) of their Dialog GSM bill up to a maximum of Rs.25 to the Change Trust Fund, which is matched 1 to 1 by the network. To make subscription as convenient was possible, Dialog customers, who wish to contribute, have to simply SMS “Change Yes” to 678 to register.

The Change Trust Fund was established in 1999 by Dialog Telekom and is the company’s key philanthropic initiative, winning awards at a global level including the prestigious world GSM awards.