It was not totally unexpected -- the dispute at the Chillies over scams. Over the years from the SLIM, Ola & SLIM, SLIM alone and now the Chillies, the advertising industry has been at loggerheads over different issues. In perhaps the second time – after the Ola’s – the industry came together and agreed to create an awards scheme that would reflect more creativity than effectiveness. There were disagreements; nevertheless the majority believed this was the way forward. The first Chillies went on smoothly or so it seemed (now the claim is that there were a few scam ads included). |
