Media Expert strengthens ProActivation Board

Nishan Magodaratna, a Media Relations and Strategic Planning Specialist with more than 15 years of experience in handling a wide portfolio of leading international and local businesses, has joined the Board of ProActivation (Pvt) Ltd, as Director Media.

ProActivation, the Customised Communications Consultancy is the brain-child of ad industry veteran Ryan Jayatunga who says that the majority of the mar-com industry will reflect his model in the days ahead. It is becoming increasingly clear that other key industry players have caught the vision and agree, a press release from the agency said.

In addition to Magodaratna, ProActivation includes Amrik Dariyanani – Director Brand Services, Dirk Ferdinands – Director Activation and International Operations, Prasad Niroshan, Mahendrika Wijeyasooriya, Manju Sri Kendasinghe, Asgiri Seneviratne, Devaka De Silva and Ryan himself.

On board already are local and international clients such as, Arpico, Deccan Airways, Dialog Telkom, Schneider Electric, Reprographics, E.H. Cooray & Sons, Aji-No-Moto (Malaysia), Intercontinental Group (Saudi Arabia), Holiday Inn & Crowne Plaza (Kuwait)and Metric Products (USA).